Sales Director

Job ID: 2340/4
Location: Home Based 
Rate/Salary: £60,000 - £70,000 
Benefits: Plus Great Benefits & Bonus 
Type: Permanent / Full Time 

HSB Technical Ltd is a specialist recruiter within the Power & Propulsion, Shipbuilding, Maritime Shipping, Energy and Subsea sectors – visit: www.hsbtechnical.com for a list of our vacancies. We have a number of permanent and contract vacancies for multiple businesses across the UK and overseas.

The below job description will outline this position of: Sales Director 

Typically, this person will lead and develop the companies national sales function. This is a senior, remote-based position open to candidates located anywhere in the UK. You will oversee 4 Sales Manager(s) and drive revenue growth across all regions whilst playing a key role in shaping the company’s commercial strategy. 

The Sales Director will work closely with senior leadership to expand market presence, strengthen customer relationships, and ensure that our products are represented effectively across distributors, boat builders, retailers and installers.

HSB Technical’s client is an established and well-regarded business entity.

Duties and responsibilities of the Sales Director:

Leadership & Management

• Lead, mentor and support the regional Sales Manager(s), ensuring strong performance, clear communication, and consistent execution of sales strategy.
• Set and review sales targets, KPIs, and reporting processes for the team.
• Conduct regular field visits, joint customer meetings, and performance reviews.
• Provide coaching, guidance, and professional development to build a high-performing sales organisation.

Sales Strategy & Growth:

• Develop and execute the national sales strategy to achieve business growth objectives.
• Identify new market opportunities, emerging trends and potential areas for expansion.
• Build and maintain strong relationships with key accounts across the UK, including distributors, boat builders, installers and retailers.
• Collaborate with marketing, product and operations teams to align commercial goals and ensure effective product positioning.

Commercial Management

• Oversee pricing strategy, margin performance and commercial negotiations.
• Prepare sales forecasts, budget planning and high-level reporting for senior leadership.
• Monitor competitor activity and market developments, providing strategic insights and recommendations.

Operational Excellence:

• Ensure the sales team operates efficiently, with structured processes, CRM discipline and effective pipeline management.
• Lead national sales meetings, product launch planning, and trade show participation.
• Uphold and promote a strong customer service culture across all sales activity.       

Qualifications and requirements for the Sales Director:

• Proven senior sales leadership experience, ideally in a product-led B2B environment.
• Experience managing field-based sales teams and driving strong sales performance.
• Strong commercial acumen, negotiation skills and strategic thinking.
• Ability to analyse data, produce forecasts, and make evidence-based decisions.
• Excellent communication and relationship-building skills at all levels
• Comfortable with nationwide travel and remote working.
• A proactive leader who can inspire teams, build structure and deliver results.
• Full UK driving licence required.
• Marine industry knowledge essential 

This vacancy is being advertised by HSB Technical Ltd who have been appointed to act as a recruitment partner for this role.