Head of Marketing

Position: Head of Marketing
Location: Southampton
Rate/Salary: Competitive Salary DOE
Type: Permanent

HSB Technical Ltd is a leading specialist recruiter across Power & Propulsion, Shipbuilding, Shipping & Energy, and Aerospace sectors. We connect skilled professionals with reputable clients in the UK and internationally. Visit our website or LinkedIn to learn more.

Typically, this person will be an experienced and commercially focused senior marketing professional with a strong background in luxury, marine, lifestyle, or premium consumer brands. They will have proven experience developing and delivering global marketing strategies, leading high-performing teams and managing integrated campaigns across digital, PR, content, social media, events, and partnerships.

The successful candidate will be commercially minded, creative, and strategic, with the ability to work closely with senior leadership, Sales, Design and Aftersales teams to strengthen brand positioning, increase customer engagement and support revenue growth.

Experience within the marine or luxury yacht sector would be highly advantageous, alongside a genuine passion for the marine industry and an understanding of high-value international customers.

Key Responsibilities of:

• Develop and implement a comprehensive global marketing strategy aligned with business objectives and commercial targets.
• Lead the evolution and protection of the brand across all customer touchpoints.
• Develop and deliver integrated global marketing campaigns and product launches.
• Create targeted marketing strategies to promote yacht services and generate additional revenue.
• Work closely with the CEO and senior leadership team to align marketing activity with business goals.
• Lead market research and analyse customer insights, market trends, and commercial opportunities.
• Develop compelling content showcasing yachts, engineering, design, performance, adventures, and owner experiences.
• Oversee digital marketing, website performance, SEO, social media, paid media, and CRM activity.
• Lead PR strategy and build strong relationships with luxury, lifestyle, and marine media.
• Manage international boat shows, private views, owner events, and lifestyle partnerships.
• Develop strategic partnerships with influencers, marine media, and luxury brands.Lead, motivate and develop a high-performing marketing team.
• Work collaboratively with Sales, Design and Aftersales to support the complete customer journey.
• Manage external agencies and ensure high-quality creative and media delivery.
• Establish and monitor marketing KPIs, campaign performance and ROI.
• Manage the global marketing budget effectively and ensure spend supports commercial priorities.
• Ensure consistent brand messaging and positioning across international markets.

Essential Skills & Qualifications:

• Proven experience in a senior marketing leadership role.
• Strong background in luxury, marine, lifestyle, or premium consumer marketing.
• Demonstrable experience developing and implementing global marketing strategies.
• Strong understanding of brand positioning, storytelling, and audience segmentation.
• Proven experience delivering successful multi-channel marketing campaigns.
• Experience marketing high-value products or services to international audiences.
• Strong digital marketing knowledge, including SEO, social media, paid media, and website optimisation.
• Experience with CRM systems and marketing analytics; HubSpot experience would be advantageous.
• Strong PR, content, and communications experience.
• Proven experience managing and developing high-performing teams.
• Strong stakeholder and project management skills.
• Commercially focused with the ability to demonstrate marketing ROI and performance.
• Excellent written and verbal communication skills.
• Strong organisational skills and attention to detail.
• Creative, influential, and confident working in a fast-paced environment.
• Experience working across international markets.
• Degree educated.CIM qualification desirable.
• Genuine passion or strong interest in the marine and luxury yacht industry.

Desirable Experience:

• Luxury yacht or wider marine industry experience.
• Experience working with international boat shows and premium events.
• Experience with luxury/lifestyle partnerships and influencer marketing.
• Experience working with high-net-worth customer audiences.
• HubSpot or equivalent CRM platform experience.
• Experience managing significant marketing budgets and external agencies.

This vacancy is being advertised by HSB Technical Ltd who have been appointed to act as a recruitment partner for this role.